INTRODUCING MARA HOFFMAN SPRING 2015
“KEEP YOUR FEET ON THE GROUND, HANDS IN THE SKY, AND ALLOW
THE FORCE TO BE WITH YOU AT ALL TIMES.”
THOMAS OSBORN + ADRIANA PAPELEO for CATWALK BY TIGI
LOTTI for MAYBELLINE COSMETICS
ALICIA TORELLO for ZOYA
INTRODUCING THE DEVOTIONAL COLLECTION’S SECOND OFFERING
HAIR + MAKEUP
ASHLEE ROSE CLAY
NATHALIE HOCKEY for NEXT MODEL MANAGEMENT
Welcome to the world of bridal as seen through the eyes of Mara Hoffman. The Devotional Collection’s Second Offering is inspired by nature and mythology, intended to be worn by the free-spirited devotees of love.
Each silhouette is named after a goddess from various cultures, whose names represent life, magic, wisdom, intellect, and beauty. Comprised of nine limited-run gowns, the collection is made with love for love’s celebration, by the Mara Hoffman team.
Mara traveled to Big Sky Ranch, right outside of Los Angeles, to shoot the Second Offering’s bridal campaign. The Ranch’s dirt-sobered mountains, lone trees and dried grasses set the mood for the shoot and captured the transformative spirit within the collection.
When one gets married, they leave their solo self to become part of a union with another. It is a period of release and transformation; an opportunity to contemplate where you’ve been and where you’re going. The campaign embodies this time of self-reflection, to be one with nature, before embarking on a new and beautiful phase of life.
The Devotional Collection is available exclusively on MaraHoffman.com
JUANA BURGA for NEW YORK MODEL MANAGEMENT
Welcome to el Circo Mágico: an eccentric dreamworld where colors are vibrant, inspiration is abundant, and imagination becomes a reality.
Inspiration for the Resort Swim `15 Collection stems from the beautiful people, culture, colors, textiles and landscape of Guatemala, all of which Mara fell in love with during a recent trip to the rainbow land.
Searching for a suitable shoot location that would measure up to the diversity of Guatemala wasn’t easy. Luckily, where one rainbow road ends another begins. Enter this psychedelic, next level, 16-acre art home in the backwoods of Cottekill, NY, the work of owners and artists Kat O’Sullivan and Mason Brown, that embodies the spirit that Mara had fallen so in love with in Guatemala.
This “fun house” of color, humor and spirituality was the perfect setting for Mara’s circus-themed “CIRCO MÁGICO” shoot. The house was complete with two vibrantly hand-painted school buses with vivid renderings of octopi, eyes, morphs of Wonder Woman and the Venus Di Milo, and written phrases such as “stay hungry, stay foolish.”
If we couldn’t fly to the rainbow people in Guatemala, at least we could drive to them in Woodstock…